Media studies Level 3 TV and Film: Avengers Age of Ultron

The audience for Avengers Age of Ultron would be children aged eight years old to adults in their mid to late twenties. Avid comic book fans would also be the demographic this film would attract. The audience for this film would live in urban areas as opposed to people from rural backgrounds. However, rural audiences could relate to Jeremy Renner's character Hawkeye as he lives in a rural setting in the film. The gender this film would attract would be mostly male but with strong female leads such as Scarlett Johansson's character Black Widow and Elizabeth Olsen's character Scarlet Witch, they would attract a female audience.

The theme in Avengers Age of Ultron is that of puppetry. We see the titular villain Ultron, an artificial intelligence robot created by Tony Stark (Robert Downey jr) reference the art of puppetry and the animated film pinnochio throughout the film. Ultron claims to have broken free and that ''there are no strings on me'' as he is not going to be controlled by Tony Stark or the Avengers. The genre of the film is science fiction and comedy.  We see Tony Stark and Ultron as two prime characters in the film with similar personalities and traits. The language used in Avengers Age of Ultron is mainly scientific jargon, however with the comedy aspect and witty one liners, it helps to lift the heavy science aspect and keep the audience entertained. The locations  in the film are both rural and urban areas. We see the avengers seek refuge at Hawkeye's home in an unnamed location, deep in the American countryside. We also see the battles between the Avengers and Ultron take place in urban areas, i.e. the fictional African village called Wakanda.